Back to Support
FAQ
What is abda? What is Persona Builder?
abda is the company behind Persona Builder—a personal data ecosystem that helps you organize, control, and leverage your digital identity with AI.
Persona Builder allows you to build detailed "Personas" containing your preferences, professional details, and values. You can then securely share these with AI agents or other services to get better, more personalized results—without giving up control of your data.
What's the difference between abda and Persona Builder?
abda is the company. Persona Builder is the product—a tool for creating and managing your digital identity.
Is this like a password manager?
No. Instead of storing passwords, Persona Builder stores your preferences, context, and identity data to personalize AI interactions.